CMF Nothing Branding Archives ~ My Mobile India

HIGHLIGHTS * Nothing Smartwatch bears the model number ‘Nothing D395’. * This will be the brand’s first smartwatch and might be placed in the premium segment. * Nothing smartwatch’s launch timeline is unclear at the moment. * Nothing, the smartphone company led by Carl Pei, is gearing up for the launch of the highly anticipated Nothing Phone (2). * Nothing is also expected to launch a smartwatch, it has received BIS certification. * The product with model number D395 has appeared on the BIS certification. Nothing Phone (2)’s launch is right around the corner and will arrive as a flagship offering unlike its predecessor, which was a mid-range offering. Amidst the anticipation surrounding the launch, the company filed for a trademark, dubbed ‘CMF by Nothing’ a couple of months ago, as spotted by Tipster . At that time there wasn’t any information about the product or the category. That changes today as Tipster has yet again spotted the product on the BIS certification with model number D395. What’s interesting to note is that the Nothing D395 is listed under the smartwatches category. Nothing, the smartphone company led by Carl Pei, is gearing up for the launch of the highly anticipated Nothing Phone (2). However, it appears that the brand has more in store than just the phone. According to reliable tipsters, Nothing is also in the process of developing a smartwatch, which has already received certification from the Bureau of Indian Standards (BIS). Interestingly, Pei recently sparked speculation on Twitter when he revealed his purchase of a Galaxy Watch 5 Pro, hinting at his interest in smartwatches. This has left many wondering if it's a subtle indication of an upcoming smartwatch release by Nothing. Only time will tell. The launch of the Nothing Phone (2) is just around the corner, and it's going to be a high-end flagship phone unlike its previous mid-range predecessor. Excitement is building up for its release. A couple of months ago, the company filed for a trademark called 'CMF by Nothing,' as noticed by tipster Mukul Sharma. However, there wasn't any information available about the product or what category it belonged to at that time. But now, there's an interesting update. Mukul has once again discovered something new. The product with model number D395 has appeared on the BIS certification, and it seems to be a smartwatch. Yes, Nothing is apparently working on a smartwatch with the model number D395. While there's a possibility that the Nothing smartwatch might launch at some point, it might not be unveiled alongside the Nothing Phone (2) next month. So far, there haven't been any teasers or hints regarding the smartwatch. Is Nothing working on a Smartwatch? The BIS certification suggests that Nothing is working on a smartwatch with the model number D395. While there are chances that the Nothing smartwatch might launch at some point, it might not debut alongside the Nothing Phone (2) next month considering there haven’t been any teasers or hints. Carl Pei Nothing Ceo Thoughts on Smartwatches Going back in time to earlier this year, Nothing CEO, Carl Pei purchased the Samsung Galaxy Watch5 Pro just to learn about smartwatches. However, he found the smartwatch to be “useless”. With the latest BIS listing, it appears the brand and its CEO have had a change of mind or the Nothing smartwatch will have better use cases compared to the Galaxy Watch5 Pro, if Carl’s statement is anything to go by. There’s a chance Carl must have purchased the Watch 5 Pro because the company already had a smartwatch in the testing and wanted to see what the competition is offering. At any cost, one thing’s for certain, the Nothing smartwatch could very well be on its way and should be a premium or mid-range offering. Earlier this year, the CEO of Nothing, Carl Pei, bought the Samsung Galaxy Watch5 Pro to learn about smartwatches. However, he found it to be "useless." But with the recent BIS listing, it seems that Carl and the brand have had a change of mind. Perhaps the Nothing smartwatch will offer better features and uses compared to the Galaxy Watch5 Pro. It's possible that Carl purchased the Watch 5 Pro to assess the competition since the company already had a smartwatch in testing. In any case, one thing is clear: the Nothing smartwatch might be on its way and is likely to be a premium or mid-range offering. Faqs on Nothing Smartwatch 1) A Nothing smartwatch could be in the works.Details? Ans) Nothing has been making a splash in the consumer tech space, thanks to its unique “transparent” spin on earbuds and smartphones. While we eagerly wait for the Nothing Phone 2 to arrive next month, the company could be gearing up to dip into a new product category: smartwatches. Leaker spotted a trademark and certification listing from Nothing, giving us our first clue at Nothing’s foray into the smartwatch segment. Nothing had filed for a trademark called “CMF BY Nothing” earlier in the year. More recently, the same wordmark was spotted attached to a product’s certification listing with the model number “D395.” Interestingly, this product is classified as a smartwatch. The presence of these trademark listings does not guarantee that Nothing will release a smartwatch. However, it is a good indication that the company hopes and intends to launch the product in the market sometime in the future. A trademark helps them reserve their branding for the near future. Companies have trademarks that never get used, so there’s also a chance that a Nothing smartwatch never comes to fruition. This trademark and certification listing can be seen alongside Nothing CEO Carl Pei’s tweets from earlier in the year when he was using a Samsung Galaxy Watch 5 Pro to “learn about the category.” It’s pretty obvious that the company wants to dip its toes into the smartwatch space. It remains to be seen if they do so and how they go about it: will it be a proper smartwatch with an app store, or will it be a glorified fitness tracker with a large display? Of course, since it will be a Nothing product, there’s bound to be some element of transparency in the styling. The word “CMF” is also an interesting choice for a wordmark, as CMF usually refers to the Color-Material-Finish design process during product development and manufacturing, wherein different options are explored for color, material, and finish for the end product. Maybe we get our first Nothing product that isn’t transparent? We expect to learn the answer soon enough. 2) Nothing Smartwatch Purportedly Spotted on BIS Website, May Launch in India Soon: Details Ans) Nothing Watch could soon be launched in India soon. The rumoured wearable device by the UK startup led by OnePlus Co-Founder Carl Pei, was recently spotted on the BIS certification site. According to reports, Nothing is working on a smartwatch The company is currently preparing for the launch of Nothing Phone 2 on July 11 as the successor to the Nothing Phone 1. The company has also launched two truly wireless stereo earphones, the Nothing Ear 1 and the Nothing Ear Stick. Tipster Mukul Sharma (@stufflistings) spotted a Nothing-branded device under the smartwatch category on the BIS certification website. The device bears the model number D395. Sharma also claims that he previously spotted the trademark "CMF By Nothing" a few months ago, and the name matches the one on the BIS listing. The leaked information suggests that the smartwatch could be launched later this year, and is also expected to be available in India. However, it is unlikely to be released alongside the upcoming Nothing Phone 2, which is scheduled to launch in July and will be available for purchase via Flipkart. Back in February, Carl Pei tweeted his opinions on smartwatches, stating that he purchased a Samsung Galaxy Watch 5 Pro, but didn't know what to use it for. When a user asked if Nothing would enter the smartwatch segment, Pei said he was "learning about the category". Meanwhile, the launch of the Nothing Phone 2 in India and global markets is around the corner. It will be the successor to the Nothing Phone 1. The smartphone will be powered by the Snapdragon 8+ Gen 1 SoC, as confirmed by its Flipkart listing. Moreover, it is claimed to be made up of fully recycled aluminium frame. The Nothing Phone 2 is confirmed to pack a 4,700mAh battery. The upcoming Nothing Phone 2 is scheduled to get three years of Android OS updates along with four years of security updates. More details about the smartphone are expected to be revealed in closer to the launch date. Also Read: Nothing Phone (2) official launch confirmed for July; battery capacity revealed it will be bigger than Nothing Phone 1 Also Read: Carl Pei confirms Nothing Phone (2) will be powered by Snapdragon 8+ Gen1

Tag: CMF Nothing Branding

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