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Lava International Limited is a well renowned phone manufacturer in India that has many users across the country along with many devices although its smartphones are generally more popular. The company is going ahead full throttle in terms of business and has recently dropped a bombshell by announcing by bringing onboard Bollywood superstar Kartik Aaryan as the brand ambassador of Lava smartphones, which they revealed during the launch of Lava Blaze Pro. Brief Summary Kartik Aaryan has served as inspiration for millions, especially outsiders from small town, by making it big in a film industry notorious for nepotism and blatantly favouring star kids whilst simultaneously meting out step-motherly treatment towards outsiders. Aaryan is a self-made superstar who made it big without the backing of a godfather or a big production house in Bollywood. The man just exudes energy, vitality and versatility that shows in his body of work, which is replete with content that projects progressive, innovative and challenging spirit, which aptly resonates with Lava’s philosophy. Sharing his views on the new brand association, the superstar said, “I am delighted to associate with Lava, a home-grown brand that has established itself as a leading Indian end-to-end smartphone company. It is of sheer excitement to see how Lava is bringing technologies that appeal to the youth of the country. My association is based on the resonance of our shared ethos of being #ProudlyIndian, and standing apart from the crowd with a unique proposition.” “Signing Kartik Aryan is the perfect fit for LAVA, both are challenging the norms of their industries and creating new expectations. Kartik’s superlative performances have earned him a massive fan following, and LAVA’s exciting new launches are setting new standards in the smartphone segment. We are on a mission to provide smartphone customers an excellent Indian alternative, and with Kartik’s stardom and persona, we are confident we can get there faster,” says Mugdh Rajit, Head of Marketing, Sales & Distribution Strategy, Lava. Given the fact that the new device, Lava Blaze Pro, is all set for launch, the company is going to begin a 360-degree marketing campaign featuring Kartik Aaryan where he will act as the model with a range of Lava smartphones. Lava is completely focused on quality and innovation when it comes to its products, which, by the way, are developed after a series of robust researches. The company is looking for ways to provide its customers access to state-of-the-art features on their phones so as to enhance their phone using experience. Now with someone like Kartik Aaryan as the brand ambassador, Lava plans to increase its consumer base by attracting more prospects, especially the millennial generation and Gen-Z that forms a significant chunk of consumers and it is this generation that is completely enamored by Aaryan. Price & Features Coming to the features, Lava Blaze Pro is powered by a MediaTek Helio G37 Chipset that enhances its performance and comes with a large 5,000 mAh battery essential for long-lasting usage along with a 10W type-C fast charger to fully charge the phone in lesser time. It also comes with a 6.5 inch 20:9 notch HD display for an unmatched viewing experience, which is the first thing that any user looks for and Lava has more than lived up to the users’ expectations so people will expect the same from the company. The newly launched smartphone Blaze Pro is styled with frosted glass back and comes with high camera quality, rightfully designed to specifically uplift the customer experience. Blaze Pro comes with 6X Zoom & 50MP Triple rear camera for a superior photography experience. Coming to storage variant, it sports a 4GB RAM + 64GB ROM for storing pictures, videos, and large files, 8 MP front camera for excellent photography experience and selfies along with a side fingerprint scanner for enhanced security, etc. to name a few. Its starting price Rs.10,499 and it comes in four colour options viz. Glass Green, Glass Orange, Glass Blue, Glass Gold, which is available for purchase on Flipkart, Lava e-store along with other retail stores. Speaking on the launch, Tejinder Singh, Product Head, Lava said, “Customers' expectations are rising as the smartphone market expands quickly and they seek out new experiences. Lava’s recently launched blaze series has been well received by users, and with the ongoing support from our users it enables us to keep expanding this portfolio. Lava Blaze pro is specifically designed for the customers who are focused on seeking high performance, a good camera quality along with classy premium feel.” In order to provide good after-sales consumer experience, the company is going to provide a first-of-its-kind ‘free service at home’ to the consumers in which service will be provided at customers’ doorstep. Also Read: Lava Blaze Pro to Come Out on Very Soon; Details Inside

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