Tag: Interactive Entertainment

Highlights Disney invests $1.5 billion in Epic Games for a collaborative entertainment universe. The partnership will leverage Disney characters within an Epic's Fortnite-integrated platform. Unreal Engine will power the new interactive gaming and entertainment experiences. The deal continues Epic's evolution of Fortnite into a broad entertainment platform. Epic Games and Disney announced a significant partnership that includes Disney investing $1.5 billion in Epic. This collaboration aims to create a new gaming and entertainment universe, leveraging characters from Disney's extensive catalog, including Disney, Marvel, Star Wars, and Pixar, within a platform that integrates with Fortnite. This new universe, if you will, is going to be built using Epic's Unreal Engine and aims to connect with Fortnite's young social gaming world, offering interactive experiences for users. Disney invests $1.5 billion in Epic Games for a collaborative entertainment universe “Our exciting new relationship with Epic Games will bring together Disney’s beloved brands and franchises with the hugely popular Fortnite in a transformational new games and entertainment universe,” said Robert A. Iger, Chief Executive Officer, The Walt Disney Company. “This marks Disney’s biggest entry ever into the world of games and offers significant opportunities for growth and expansion. We can’t wait for fans to experience the Disney stories and worlds they love in groundbreaking new ways.” “This will enable us to bring together our incredible collection of stories and experiences from across the company for a broad audience in ways we have only dreamed of before,” said Josh D’Amaro, Chairman, Disney Experiences. “Epic Games’ industry-leading technology and Fortnite’s open ecosystem will help us reach consumers where they are so they can engage with Disney in the ways that are most relevant to them.” Partnership Details Epic Games and Disney Forge $1.5 Billion Partnership to Expand Gaming Universe The agreement marks a deep collaboration between the two companies, extending Epic Games' current trajectory of expanding Fortnite into a broader entertainment platform. This move comes after Epic's integration of various brands and user-generated content into Fortnite, signaling an expansion beyond its original battle royale format. Bob Iger, CEO of The Walt Disney Company said “Our exciting new relationship with Epic Games will bring together Disney’s beloved brands and franchises with the hugely popular Fortnite in a transformational new games and entertainment universe. This marks Disney’s biggest entry ever into the world of games and offers significant opportunities for growth and expansion. We can’t wait for fans to experience the Disney stories and worlds they love in groundbreaking new ways.” Disney's investment in Epic is akin to hopping on the bandwagon with the companies having a mutual interest in exploring new interactive and social experiences in the gaming space. Impact and Expectations Impact and Expectations As mentioned before, the collaboration is expected to harness Epic's Unreal Engine for a wide range of applications across Disney's portfolio, from game development to cinematic production and theme park attractions. “Disney was one of the first companies to believe in the potential of bringing their worlds together with ours in Fortnite, and they use Unreal Engine across their portfolio,” said Tim Sweeney, CEO and Founder, Epic Games. “Now we’re collaborating on something entirely new to build a persistent, open and interoperable ecosystem that will bring together the Disney and Fortnite communities.” Previous Fortnite events, like the Marvel Nexus War, highlight the potential for massive user engagement through such partnerships. Additionally, this partnership builds on Epic Games' participation in the 2017 Disney Accelerator program, emphasizing a long-term relationship between the two entities. The deal continues Epic's evolution of Fortnite into a broad entertainment platform Disney's shift to a licensing model for its games business in 2016 has proven successful, with significant achievements in the gaming industry, including high-profile game releases and substantial revenue from mobile gaming. This new venture with Epic Games represents another step forward in Disney's strategy to innovate within the digital entertainment and gaming sectors. FAQs Q: What does Disney's investment in Epic Games entail? A: Disney's $1.5 billion investment in Epic Games is aimed at creating a new universe of gaming and entertainment, featuring characters from Disney's properties integrated with Fortnite's platform. Q: Which Disney characters will be included in the new gaming universe? A: Characters from Disney, Marvel, Star Wars, and Pixar are expected to be part of the interactive experiences within the new gaming platform developed by Epic Games. Q: What technology will be used to create this new entertainment universe? A: The collaboration will utilize Epic's Unreal Engine to develop the new gaming and entertainment experiences, aiming for a seamless integration with Fortnite's social gaming world. Q: What has been the history between Epic Games and Disney prior to this partnership? A: Epic Games and Disney have a history of collaboration, including Epic's participation in the 2017 Disney Accelerator program and prior Fortnite events featuring Disney franchises. Also Read: Disney Plus App Integrates Hulu Content for Expanded Streaming Experience Also Read: Hulu and Disney+ Join Netflix in Password Sharing Crackdown: What You Need to Know

Tag: Interactive Entertainment

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