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Highlights Blue checkmark transitions from a symbol of authenticity to a paid feature on X. Elon Musk enforces blue checkmark for accounts with over 2,500 verified followers. Journalists and high-profile users express discontent over forced verification. Uncertainty looms over the ability to opt-out of the new verification system. The blue checkmark on X (formerly Twitter) has been a source of ongoing controversy and confusion. While it was originally intended to verify the authenticity of high-profile accounts, the coveted blue tick has undergone several transformations under Elon Musk's leadership and it seems some journalists are not happy about it. From Prestige to Paid Promotion based on all the confused tweets i’m seeing, it looks like Twitter / X is starting to really ramp up the roll out of this now if you suddenly have a blue checkmark even though you’re not paying for one, this is why: pic.twitter.com/T1XaBEeGgn — Matt Binder (@MattBinder) April 3, 2024 In the early days, the blue checkmark signified notability and authenticity on the platform. However, after Musk's takeover, the system changed, allowing anyone to purchase a blue tick through a Premium subscription. This move sparked concerns, as it enabled potential impersonators and scammers to gain visibility by simply paying a fee. As the paid verification system rolled out, previously verified accounts that refused to pay lost their blue ticks. My blue check is back and I just want to make clear I am not paying El*n M*sk for this thanks very much — Lauren Goode (@LaurenGoode) April 3, 2024 Musk personally intervened to grant checkmarks to some high-profile individuals, while accounts with over a million followers also received automatic verification, regardless of their preference. Eventually, the original blue checkmarks were removed, leaving only the paid ones visible. Forced Verification for Journalists X Rolls Out Mandatory Blue Checkmarks for Select Users Amidst Backlash Now in a recent twist, Musk announced that all X accounts with more than 2,500 verified (paid) followers would receive a blue checkmark, whether they wanted it or not. This decision was made in an effort to combat the rise of scam accounts and hoaxes, which had gained increased visibility due to the paid verification system. However, this move has drawn criticism from journalists and other users who feel that forcing verification upon them is a violation of their personal preferences and autonomy on the platform. Shit. I've been forcibly bluechecked. How do I opt out? — emptywheel (@emptywheel) April 3, 2024 Many of them have been vocal on the platform to speak against this policy. It is not immediately clear if everyone has received the blue checkmark or only journalists or if there is a way to opt out of the system. FAQs What was the original purpose of the blue checkmark on X? Initially, the blue checkmark on X served as a badge of authenticity and notability, reserved for verifying high-profile accounts like those of public figures, journalists, and recognized entities. It was a symbol that confirmed the account's identity, helping prevent impersonation and misinformation. How did the verification system change under Elon Musk's leadership? Following Elon Musk's takeover, the verification system shifted to a paid model, where users could purchase a blue checkmark through a Premium subscription. This drastic change allowed virtually anyone willing to pay for the subscription to gain a blue checkmark, blurring the lines between authenticity and paid visibility. Why has the decision to force blue checkmarks on certain accounts been controversial? Musk's decision to automatically grant blue checkmarks to accounts with more than 2,500 verified followers, including those who may not wish to participate, has sparked controversy. Critics argue that this undermines personal choice and autonomy on the platform, and it potentially associates individuals or entities with a system they may not support or wish to be part of. What concerns do journalists and users have regarding the new verification policy? Many journalists and users are concerned that forced verification compromises their ability to choose how they're represented on X. They worry that being involuntarily associated with a paid system could impact their credibility, autonomy, and the platform's overall trustworthiness. Also Read: Elon Musk Says X Will Get Back Link Previews in Headlines Also Read: Elon Musk Confronts Major Advertisers’ Pause on X with Defiant Stance Also Read: Elon Musk Forecasts AI to Surpass Human Intelligence by 2029