Tag: Leica branding

Highlights Leica acquires LUX camera app co-developed by Fjorden Leica to release camera grip case for iPhone 15 and 16 series Leica LUX app offers premium features via subscription Fjorden to continue producing iPhone cases, including a new Leica LUX-branded case German camera maker Leica has acquired the LUX camera app, which was co-developed by Fjorden, and plans to launch a Leica-branded camera grip case for the upcoming iPhone 15 and iPhone 16 series. Leica Acquires LUX Camera App For iPhone users, this development offers the opportunity to enjoy Leica's renowned imaging capabilities on the smartphones they already own, at no extra cost. The Leica LUX app offers free access with additional features available through a subscription. Users can unlock premium features such as Leica looks, lenses, manual focus, exposure control, and Bayer RAW capture by paying a monthly fee of Rs 575 or an annual fee of Rs 6,900. Designed and co-developed by Leica and Fjorden, the app provides authentic Leica color science, aperture mode with Leica Lens simulations, and the ability to capture pictures using the shutter button on the Fjorden Grip case, although it is not fully compatible for now. Leica to release camera grip case for iPhone 15 and 16 series Leica has confirmed that Fjorden will continue to produce cases for iPhones, including the upcoming iPhone 16 model, and will also launch a new Leica LUX-branded case designed by Fjorden. This move follows the trend of smartphone brands like Huawei and Xiaomi enjoying exclusive Leica branding on their flagship smartphones, allowing iPhone users to benefit from Leica's expertise without having to purchase a separate device. FAQs What is the LUX camera app? The LUX camera app, co-developed by Leica and Fjorden, offers advanced photography features and authentic Leica color science for iPhone users. What premium features does the Leica LUX app offer? Users can unlock premium features like Leica looks, manual focus, exposure control, and Bayer RAW capture through a subscription, either monthly for Rs 575 or annually for Rs 6,900. Will the Leica LUX app work with all iPhones? The app is designed for iPhone users and provides the best experience when paired with the upcoming Leica-branded camera grip case, although it is not yet fully compatible with all iPhones. What is unique about the new Leica LUX-branded case? The new case, designed by Fjorden and branded by Leica, will offer enhanced grip and usability, allowing iPhone users to take advantage of Leica's imaging capabilities. Will Fjorden continue to produce iPhone cases? Yes, Fjorden will continue producing cases for iPhones, including the upcoming iPhone 16 model, and will collaborate with Leica on the new Leica LUX-branded case. Also Read: Camera app B612 initiates COVID-19 awareness campaign in India Also Read: Mastering the iPhone 15 Pro Camera App: A Comprehensive Guide

Tag: Leica branding

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