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Highlights Deepika Padukone becomes TECNO's new brand ambassador. Collaboration aims to merge technology with style. Partnership extends across TECNO's brand and product initiatives. Move targets a younger, more diverse audience demographic. TECNO has announced its collaboration with Indian actress Deepika Padukone as their new brand ambassador. As per the company, this partnership aims to align the brand's innovative approach with a stylish and consumer-centric philosophy. Deepika Padukone, of course, recognized for her talent in the realm of Bollywood, joins TECNO in a strategic move aimed at connecting with a youthful, diverse, and dynamic demographic. Tecno sees this collaboration as a blend of technology and glamour, intending to make innovative technology more accessible and appealing. TECNO says that the partnership is set to extend across various brand and product initiatives throughout the year, maintaining a consistent and impactful brand presence. Deepika Padukone's fashion-forward image is expected to complement TECNO's innovative product designs. Deepika Padukone commented on the collaboration: “I’m excited to join TECNO, a brand synonymous with innovation and stylish smartphones. TECNO's lifestyle-tailored approach seamlessly blends innovation, style, design, and accessibility, resonating with the spirit of the new generation. I look forward to this partnership and the exciting opportunities that lie ahead.” Arijeet Talapatra, CEO of TECNO Mobile, shared his views on the partnership: "We are thrilled to announce Deepika Padukone as TECNO's brand ambassador. Deepika's charisma, coupled with TECNO's innovation focus, creates a powerful synergy that will strengthen our brand perception and resonate with younger audiences. Beyond being a smartphone brand, TECNO aspires to be a lifestyle companion. We anticipate the association will enhance our brand image and engage a diverse audience, fostering our pursuit of excellence and 'Stop at Nothing' brand philosophy. With Deepika, we look forward to a year of ground-breaking launches, captivating campaigns, and a partnership reflecting the essence of TECNO – where technology meets style to redefine the smartphone experience.” TECNO views this alliance as a significant milestone in its upcoming plans. The brand is poised to offer consumers a premium experience by providing stylish technology at accessible price points. FAQs What role will Deepika Padukone play as TECNO's brand ambassador? As TECNO's brand ambassador, Deepika Padukone will represent the brand's innovative and stylish smartphones, emphasizing TECNO's lifestyle-oriented approach that combines modern technology with design and accessibility. How does TECNO benefit from this partnership with Deepika Padukone? TECNO expects Deepika Padukone's involvement to enhance its brand image and appeal, especially among younger consumers, by leveraging her charisma and fashion-forward image to align with TECNO's innovative products. What was Deepika Padukone's reaction to the partnership with TECNO? Deepika Padukone expressed excitement about joining TECNO, appreciating the brand's blend of innovation, style, and design, and looking forward to the opportunities this partnership will bring. What did Arijeet Talapatra, CEO of TECNO Mobile, say about this collaboration? Arijeet Talapatra shared his enthusiasm about the partnership, highlighting the synergy between Deepika's charisma and TECNO's focus on innovation, and the company's ambition to be more than a smartphone brand but a lifestyle companion. How is Tecno addressing sustainability? Tecno is actively utilizing recycled plastics and ensuring compliance with e-waste management guidelines. Products like the Phantom X2 Pro and Phantom V Fold showcase this commitment. What is Tecno’s approach to foldable phones? Tecno’s launch of foldable phones reflects consumer demand and market trends. Crafting the hinge and using the “Made in India” approach have enabled a competitive price. What does Tecno’s Megabook signify? The Megabook launch marks Tecno’s entry into the laptop market, highlighting the company’s drive for innovation and commitment to diverse consumer needs. Also Read: Tecno Aims for Top Five Spot in India’s Smartphone Market with 24 New Launches Next Year Also Read: Tecno Unveils Camera Innovations With Industry-first Liquid Telephoto Macro Lens and More Also Read: Exclusive Interview with Arijeet Talapatra, CEO of Tecno India: POVA 5 Series, Foldable Phones, Sustainability, and More

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