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• Xiaomi explores single toggle to disable all system ads • Feature could address long-standing user complaints • Testing phase underway on Xiaomi 13 Pro • Move may balance user experience and revenue needs In a move that could delight many Xiaomi fans, the Chinese tech giant is reportedly testing a feature that would allow users to disable system-wide ads with a single toggle. This development, first reported by Smartprix, could mark a significant shift in Xiaomi's approach to balancing user experience with its revenue model. Xiaomi's custom Android skin, formerly known as MIUI and now rebranded as HyperOS. Xiaomi's custom Android skin, formerly known as MIUI and now rebranded as HyperOS, has long been a mixed bag for users. While praised for its feature-rich nature, it has also been criticised for its aggressive use of system-wide advertisements. These ads, a key part of Xiaomi's strategy to keep hardware prices low, have been a thorn in the side of many users. Say Bye-Bye to Ads The new feature, currently being tested on the Xiaomi 13 Pro, could be a game-changer. If implemented, it would allow users to disable all system ads with a single tap, dramatically simplifying what has been a complex and frustrating process. Xiaomi promises to knock it off with at least some of the obnoxious MIUI ads Previously, turning off ads on Xiaomi phones was akin to navigating a maze. Users had to dig through various menus and settings, disabling multiple options scattered throughout the system. This cumbersome process often led people to seek third-party solutions or online guides, raising concerns about security and potential bloatware. Striking a Balance Xiaomi HyperOS is the largest reconstruction of Xiaomi’s OS subsystem Xiaomi's business model has long relied on keeping hardware prices competitive by generating revenue through other means, including in-app advertising. This approach has allowed the company to offer feature-packed devices at attractive price points, but it's also been a source of user frustration. The potential introduction of an easy ad-disable option suggests that Xiaomi is listening to user feedback. What's Next? It's important to note that this feature is still in the testing phase. There's no official word yet on when or if it will be rolled out more widely. The test build on the Xiaomi 13 Pro offers a promising glimpse, but it remains to be seen whether this will become a permanent feature across Xiaomi's device lineup. If implemented, this toggle could be a win-win solution. Users who prioritise an ad-free experience can easily opt out, while Xiaomi can continue to generate ad revenue from those who don't mind the occasional advert. FAQs Why does Xiaomi include ads in its phones? Xiaomi's business model relies on keeping hardware prices competitive by generating revenue through other means, including in-app advertising. This strategy allows them to offer feature-rich devices at lower price points compared to some competitors. How did users previously disable ads on Xiaomi phones? In the past, disabling ads on Xiaomi devices was a complex process. Users had to navigate through various menus and settings, disabling multiple options scattered across the system. This was often frustrating and time-consuming for many users. Will the new toggle completely remove all ads from Xiaomi phones? While the feature is still in testing, it appears to be designed to disable system-wide ads. However, it's important to note that this may not affect ads within third-party apps or services not directly controlled by Xiaomi's operating system. When will this feature be available to all Xiaomi users? As of now, there's no official information on a widespread rollout. The feature is currently being tested on the Xiaomi 13 Pro, and its availability for other models or regions remains uncertain. How might this change impact Xiaomi's business model? If implemented widely, this feature could potentially affect Xiaomi's ad revenue. However, it may also improve user satisfaction and loyalty, potentially leading to increased sales or market share. The overall impact will likely depend on how many users choose to disable ads. Also Read: HyperOS Update: Xiaomi Picks 9 Devices For Rollout in Early 2024 Also Read: Xiaomi Confirms HyperOS Roll-out in India; Xiaomi 13 Pro and Pad 6 to be the First Devices To Get it Also Read: POCO F5 Marks the Beginning of Xiaomi’s HyperOS Era in India; More Devices To Follow

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Xiaomi Tests New Feature to Banish System-Wide Ads with One Click