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Highlights OnePlus 12 achieves an unprecedented 4,500 nits peak brightness. Features 6.8-inch 120Hz 2K Super Fluid AMOLED display. Utilizes low APL measurement for peak brightness calculation. Real-world maximum brightness tested at around 1,120 nits. OnePlus has unveiled its latest flagship, the OnePlus 12, to the Indian and global markets, setting a new benchmark in smartphone display technology with a staggering peak brightness of 4,500 nits. This feature not only places the OnePlus 12 in a league of its own but also raises questions about how such an unprecedented level of brightness was achieved. OnePlus 12 in a league of its own The Breakthrough of 4,500 Nits The Breakthrough of 4,500 Nits The OnePlus 12's peak brightness significantly overshadows its contemporaries, like the Google Pixel 8 Pro’s 2,400-nit display and Apple's claim of up to 2,000 nits outdoor peak brightness. This leap has piqued the interest of both tech enthusiasts and the industry at large and stirred discussions around the feasibility and practical utility of such a high brightness level. Measuring Brightness in Smartphones Measuring Brightness in Smartphones Brightness in smartphones is typically gauged in two ways - typical and peak brightness. Typical brightness represents the maximum achievable with a fully lit display, while peak brightness measures the highest brightness of a small portion of the screen displaying a white image, with the rest of the display turned off. This peak brightness is often used by manufacturers as a marketing highlight, especially for HDR content. How OnePlus Achieved This Feat How OnePlus Achieved This Feat The 4,500-nit peak brightness claim by OnePlus is likely a real measurement, though achieved under specific conditions. This measurement probably relates to a very low Average Picture Level (APL), where maximum power is allocated to a single white pixel in HDR mode. In real-world usage, achieving such high peak brightness is nearly impossible due to typical user settings and applications. For instance, even with dark mode enabled, the actual experienced brightness is considerably lower than what a single white pixel can theoretically reach on the display. Real-World Brightness of OnePlus 12 Real-World Brightness of OnePlus 12 Independent tests, such as those conducted by PhoneArena, show the OnePlus 12 achieving a maximum brightness of around 1,120 nits on a fully white screen. This figure, though lower than the advertised peak, aligns with realistic expectations and everyday usage scenarios. OnePlus 12: Key Specs OnePlus 12: Key Specs Platform: Qualcomm Snapdragon 8 Gen 3 SoC Memory: 24GB LPDDR5X RAM Storage:1TB UFS 4.0 ROM Display:6.8-inch 120Hz 2K Super Fluid AMOLED display Battery: 5400 mAh dual-cell battery Charging: 100W SUPERVOOC fast wired charging Cameras: 50MP main camera, 64MP telephoto, 48MP ultra-wide Dimensions:164.3×75.8×9.15mm Weight: 220g OnePlus 12 Cinematic Visual and Audio Experiences OnePlus 12 Cinematic Visual and Audio Experiences The OnePlus 12 harmonizes an ultra-bright display with cinema-like sound to bring users flagship audiovisual experiences like never before. At the centre of this experience is a 2K 120Hz ProXDR display powered by BOE’s brand-new blue diamond pixel layout, which enables the OnePlus 12 to reach a peak brightness of 4,500 nits – the brightest-ever screen on a OnePlus smartphone – with the ability to deliver ultra-realistic, silky-smooth visuals for a premium viewing experience. ProXDR further ensures that lossless images with high dynamic range and a rich color spectrum can be enjoyed in full detail on the phone’s stunning display. This innovative display sets or matches 18 smartphone display performance records of DisplayMateA+. It also receives Intelligent Eye Care certification by TÜV Rheinland thanks to its ability to effectively reduce blue light emission and intelligent color temperature adjustment in response to changing ambient conditions. OnePlus 12 and 12R to come with ProXDR Display Fitted with LTPO technology, the display can automatically switch between a refresh rate of 1Hz to 120Hz based on user preferences and specific usage scenarios while keeping power consumption comparatively low. Dolby Vision is also supported to elevate the overall visual experience with ultra-vivid colors, crisp contrast, and intricate details. For avid gamers seeking hyper-realistic and ultra-immersive mobile gaming experiences, the OnePlus 12 offers the perfect solution in the form of HyperRendering. Built upon OnePlus’ in-house graphics algorithms and a dedicated Pixelworks X7 Independent Visual Processor, this groundbreaking visual quality enhancement technology empowers the OnePlus 12 to deliver super-resolution picture quality with remarkable efficiency, achieving 120Hz frame rate for all games through frame Interpolation technology2 while ensuring real-time HDR color calibration. For enhanced touch accuracy, Aqua Touch can detect wet fingers and water droplets on the screen and compensate accordingly, significantly alleviating issues related to sweaty hands and mistouches during both intense gameplay and everyday use. 4,500 nits of peak brightness on the OnePlus 12 series Complementing the high-quality visuals are immersive 3D sound spaces that add the finishing touch to the all-round entertainment experience. When paired with the OnePlus Buds 3 or other OnePlus earbuds with spatial audio and in-app customization support, the OnePlus 12 delivers simultaneous playback of different audio content in multiple directions to create a flagship 3D Spatial Audio experience. Thanks to the inclusion of dual stereo speakers with Dolby Atoms, dedicated spatial audio can even be enjoyed without earbuds, offering cinema-level audio quality with reduced acoustic resonance. Advertised Brightness Levels ONEPLUS 12 KEY SPECIFICATION Key Specs RAM 8 GB Processor Qualcomm Snapdragon 888 Rear Camera 50 MP + 8 MP + 48 MP Front Camera 32 MP Battery 5000 mAh Display 6.7 inches (17.02 cm) General Launch Date June 7, 2023 (Unofficial) Operating System Android v12 Performance Chipset Qualcomm Snapdragon 888 CPU Octa core (2.84 GHz, Single core, Kryo 680 + 2.42 GHz, Tri core, Kryo 680 + 1.8 GHz, Quad core, Kryo 680) Architecture 64 bit Fabrication 5 nm Graphics Adreno 660 RAM 8 GB Display Display Type OLED Screen Size 6.7 inches (17.02 cm) Resolution 1080 x 2400 pixels Pixel Density 393 ppi Screen Protection Corning Gorilla Glass v5 Bezel-less display Yes with punch-hole display Touch Screen Yes, Capacitive Touchscreen, Multi-touch Camera MAIN CAMERA Camera Setup Triple Resolution 50 MP, Primary Camera 8 MP 48 MP Autofocus Yes Flash Yes, LED Flash Image Resolution 8150 x 6150 Pixels Settings Exposure compensation, ISO control Shooting Modes Continuous Shooting High Dynamic Range mode (HDR) Camera Features Digital Zoom Auto Flash Face detection Touch to focus Video Recording 1920×1080 @ 30 fps FRONT CAMERA Camera Setup Single Resolution 32 MP, Primary Camera Video Recording 1920×1080 @ 30 fps Battery Capacity 5000 mAh Type Li-Polymer Removable No Quick Charging Yes, Fast USB Type-C Yes Storage Internal Memory 128 GB Expandable Memory No Network & Connectivity SIM Slot(s) Dual SIM, GSM+CDMA SIM Size SIM1: Nano, SIM2: Nano Network Support 5G Not Supported in India, 4G Supported in India, 3G, 2G VoLTE Yes SIM 1 4G Bands: TD-LTE 2300(band 40)FD-LTE 1800(band 3) 3G Bands: UMTS 1900 / 2100 / 850 / 900 MHz 2G Bands: GSM 1800 / 1900 / 850 / 900 MHz GPRS: Available EDGE: Available SIM 2 4G Bands: TD-LTE 2300(band 40)FD-LTE 1800(band 3) 3G Bands: UMTS 1900 / 2100 / 850 / 900 MHz 2G Bands: GSM 1800 / 1900 / 850 / 900 MHz GPRS: Available EDGE: Available Wi-Fi Yes, Wi-Fi 4 (802.11 b/g/n) Wi-Fi Features Mobile Hotspot Bluetooth Yes, v5.2 GPS Yes with A-GPS, Glonass NFC Yes USB Connectivity Mass storage device, USB charging Multimedia Loudspeaker Yes Audio Jack USB Type-C Sensors Fingerprint Sensor Yes Fingerprint Sensor Position On-screen Fingerprint Sensor Type Optical Other Sensors Light sensor, Proximity sensor, Accelerometer, Compass, Gyroscope FAQs What is significant about the OnePlus 12's 4,500 nits brightness? The OnePlus 12's display reaches a record-breaking 4,500 nits of peak brightness, surpassing most flagship smartphones in 2023, and setting a new industry benchmark. How does OnePlus measure the brightness of the OnePlus 12? OnePlus's measurement of 4,500 nits peak brightness likely focuses on a low Average Picture Level (APL), concentrating maximum power on a single white pixel in HDR mode. Is the OnePlus 12's high brightness level practical for daily use? While the OnePlus 12 boasts a high peak brightness, actual everyday usage shows a lower brightness level, more in line with typical smartphone use cases. What does the OnePlus 12's peak brightness mean for users? The OnePlus 12's peak brightness indicates superior display quality, especially for HDR content, although the real-world impact may vary based on user settings and applications. How does OnePlus 12's brightness compare with other flagship phones? The OnePlus 12's peak brightness far exceeds that of other 2023 flagship phones, offering a significant advancement in display technology. What are the key features of the OnePlus 12's display? The OnePlus 12 comes with a 6.8-inch 120Hz 2K Super Fluid AMOLED display, featuring LTPO technology and an impressive peak brightness of 4500nits. What design innovations are present in the OnePlus 12? The OnePlus 12's design is inspired by nature, particularly evident in its Flowy Emerald colorway. The device also incorporates a new generation of ceramic glass technology with a matte finish and retains the iconic three-stage alert slider, now repositioned for improved antenna performance. How does the OnePlus 12 ensure fast charging without overheating? The OnePlus 12's 5400mAh battery supports 100W SUPERVOOC fast charging, and the device stays cool thanks to its dual Cryo-velocity Cooling System. Smooth Beyond Belief: OnePlus Debuts the OnePlus 12 . Details? OnePlus officially launched its latest flagship smartphone, the OnePlus 12, at Pragati Maidan in New Delhi. Representing the culmination of OnePlus’ decade-long pursuit for excellence and innovation, the OnePlus 12 boasts the Snapdragon® 8 Gen 3 Mobile Platform, the proprietary Trinity Engine, the 4th Gen Hasselblad Camera for Mobile, a new 2K 120Hz ProXDR display, 100W SUPERVOOC fast charging, 50W AIRVOOC wireless charging, and OnePlus’ iconic modern elegant design, delivering an unparalleled flagship experience that is incredibly fast and smooth. “As we celebrate the tenth anniversary of OnePlus with our loyal users worldwide, we are thrilled to introduce the OnePlus 12 — an all-round flagship phone that embodies our decade-long leadership in technology,” said Pete Lau, Founder of OnePlus. “With our ‘Never Settle’ mantra, OnePlus is dedicated to bringing innovative ideas to life and disrupting the mobile industry. With the OnePlus 12, we have created a true masterpiece, combining advanced technologies from OnePlus and our partners to make it one of the best flagship smartphones in the year 2024.” How does OnePlus 12 give Long-lasting Fast and Smooth Experiences ? The OnePlus 12 is designed to deliver an uncompromising performance. At the heart of the OnePlus 12 is Qualcomm’s latest Snapdragon® 8 Gen 3 mobile platform, an ultra-intelligent chip promising top-tier performance and power efficiency with up to 30% improved CPU performance and a 25% enhancement in GPU performance. Empowered by the proprietary Trinity Engine and equipped with up to 16GB of LPDDR5X RAM and 512GB of UFS 4.0 ROM, the OnePlus 12 can keep applications readily available in the background for 72 hours1. In addition, OnePlus 12 is the first Snapdragon 8 Gen 3 device to be approved as Snapdragon Spaces™ Ready. This will allow developers to bring their XR ideas to life and explore the full potential of head-worn AR. The OnePlus 12 introduces an industry-leading Dual Cryo-velocity VC Cooling System, featuring a 3D capillary dissipation structure and a dual VC design with OnePlus’ largest-ever surface area covering 9,140 mm², revolutionizing the flow of the coolant to significantly reduce overheating. Crafted using a unibody die-casting manufacturing process, the larger VC consistently absorbs heat from the smaller VC to accelerate the entire heat dissipation process, making the OnePlus 12 a versatile companion for activities such as marathon gaming sessions, pro-level video editing, and concurrent charging without risk of overheating. With support for 100W SUPERVOOC Endurance Edition and a 5400mAh big battery, the OnePlus 12 reduces the time spent tethered to an outlet, allowing users to use the device more freely. The OnePlus 12 takes only 26 minutes from 1% to 100% battery capacity courtesy of its 100W SUPERVOOC fast-charging function. In North America, the OnePlus 12 charges with 80W SUPERVOOC Endurance Edition that can take only 30 minutes from 1% to 100% battery capacity. The long-awaited 50W AIRVOOC wireless charging also makes its debut in the OnePlus 12, providing a reliable alternative for those who prefer a cable-free lifestyle. Harnessing the power of a twin-battery design with each cell charging at an impressive 25W, the 50W AIRVOOC outpaces even some of the most advanced wired charging solutions while offering unmatched efficiency. As a result, the OnePlus 12 has proven its capability to run Genshin Impact at maximum settings, achieving an impressive and consistent frame rate of 57.4FPS3 (Frames Per Second) during a rigorous 3-hour testing session. Furthermore, its exceptional battery performance enables it to sustain 5.5 hours of continuous video shooting at 1080p resolution, operating at 30Hz. In addition, the all-round flagship experience on the OnePlus 12 is boosted further by powerful and stable wireless signal performance. The omnidirectional antenna design, with a total of 16 antennas, enables the OnePlus 12 to unleash the full potential of high-speed connectivity. OnePlus 12 features Authentic Hasselblad Style Photography. Details? The OnePlus 12 stands out as a photography master with a professional-grade camera system featuring flagship hardware and advanced image processing algorithms developed in collaboration with Hasselblad. The phone takes the flagship-level triple camera system of the OnePlus 11 and brings it to the next level with an industry-first 50MP Sony’s LYT-808 wide-angle camera. Featuring a large ƒ/1.6 aperture and 1/1.4-inch sensor size, the camera offers a greater depth of field while compensating for the loss of light to deliver crystal-clear images with vibrant colors and intricate details even in low-light environments. Red glare and artefact reduction are also supported to help capture even more true-to-life images. As the first OnePlus single-screen flagship to feature a best-in-class OV64B 3x periscope telephoto camera with 6x in-sensor zoom, the OnePlus 12 offers a 3x to 120x photographic zoom range that gives users the flexibility to capture spontaneous moments and highly expressive portraits from afar. This unrivalled periscope telephoto lens not only ensures high image quality but also perfectly replicates natural lights and shadows. With its 114° field of view in an impressive 48MP resolution, the OnePlus 12’s ultra-wide camera is more than just the icing on the cake, instead empowering users to capture a broader perspective on life that still retains the finest details. OnePlus’ latest RAW HDR algorithm further enhances the phone’s ability to control light by understanding visual landscapes and harmonizing the interplay between highlights and shadows. By rendering optimal brightness, balanced exposure, authentic color saturation, and seamless vignette control, the OnePlus 12 makes it possible to capture DSLR-like images that mirror reality with impeccable resolution and even greater precision. The newly upgraded Hasselblad Portrait Mode simulates the nuances of bokeh and flare effects of Hasselblad’s classic lenses from 1x to 3x, adding additional visual angles while imparting a natural depth of field to create transitions between subject and background that are seamless beyond belief. Does OnePlus 12 have a Modern Elegant Design? The OnePlus 12 is a masterpiece in design that pays tribute to a decade of OnePlus’s daring spiring and bold attitude. Drawing inspiration from the intricate craftsmanship of luxury watches, the phone inherits the timeless modern elegance of the OnePlus 11 5G while adopting a hollow-curved design that mirrors the precision found in the delicate inner workings of a finely polished timepiece. The OnePlus 12 is available in two colorways — Flowy Emerald and Silky Black. Inspired by the breathtaking spectacle of the braided Dart River in New Zealand, where emerald ribbons pulsate with vibrant energy, Flowy Emerald captures the essence of natural wonders and employs state-of-the-art AG technology and a precision etching process to bring a premium texture with exquisite dynamism to the phone’s glass back cover. What’s the Price & Availability of OnePlus 12? The OnePlus 12 will be launched in two exciting variants, the 12/256GB option which will be priced at INR 64,999 and the 16/512GB option which will be priced at INR 69,999 will go on sale at 12:00 PM on 30th January. The pre-booking for the OnePlus 12 starts from 8:45 PM on 23rd January. Customers can get a free trial of Google One & YouTube Premium on OnePlus 12. Find more details on OnePlus.in. Customers can avail an instant bank discount of INR 2,000 with ICICI credit card and OneCard. Customers can avail a special exchange bonus of up to INR 10,000 while purchasing the OnePlus 12. Customers can also buy the OnePlus 12 with OnePlus Easy Upgrades and get 35% assured value at the end of the 24 months. A special pre-booking offer is available for INR 1,999, where customers can pre-order the OnePlus 12 from 23rd January and also avail no cost EMI for 12 months. The first 1,000 customers who order the OnePlus 12 are entitled to exclusive OnePlus Merchandise. OnePlus 12 and users can link to RCC and avail a special coupon discount of INR 3,000 discount while purchasing the OnePlus Pad. Customers can also avail of 50% off on the Accidental Damage Protection Plan, available on OnePlus.in, OnePlus Store App and OnePlus Experience Stores. Also Read: OnePlus 12 Review, First Impressions & Unboxing – A Return to Flagship Killer Form? Also Read: OnePlus 12 Launched in India With Qualcomm Snapdragon 8 Gen 3 SoC, and More: Pricing, Features, Specs Also Read: OnePlus 12 Launch in India: When and Where To Watch, Pricing, Expected Features, and More

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