Tag: techARC

Consumer/Market Insights

Audio Experience stands as the key differentiator for Smart TV users: Here’s how consumers today prefer it over Display Quality

The quality of audio delivered by the Smart TVs is pivotal in defining the overall experience, contrary to the quality of the display, which...

Feature

How Foldable Smartphones Are Opening Up A New World Of Mobile Productivity?

Although smartphone screens have got bigger over the last few years, they’ve reached a limit. In such a scenario, foldables are the only form...

Feature

The 5G Craze: How Consumers Are Looking For A Smartphone Beyond Cameras

The trend of purchasing a 5G smartphone is catching up in such a way that the consumers are willing to spend more to upgrade...

In-Focus

Users expect 5G to bring difference to smart devices experience: Report

In its latest study on smart devices in India, Techarc today said that the consumers are reinforcing their ‘smartisation’ process by purchasing individual personal...

In-Focus

Brands having strong consumer pull prone to higher reputation risk in digital arena: Report

In its first Brand Reputation Index (BRIX) measuring the risk score of potential frauds and scams that can be done leveraging a Brand’s equity,...

In-Focus

Lava Agni shatters all records; grabs the highest Unboxing score by Techarc

Agni, the first Indian 5G smartphone by Lava International Limited topped the list in the Unboxing Score by research & analytics agency Techarc. Launched...

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