Highlights

• Threads is rolling out a location tagging feature.
• Will allow users to add locations to their posts.
• The feature isn’t available to all users yet.
• It aims at enhancing personalised content and search functionality.
• Meta may use location data for future targeted advertising.

 Threads, the Meta-owned app, is adding a Location tagging feature for the first time.(Photo by Nik on Unsplash)

It appears Threads is introducing a new location tagging feature where users would be able to add a location to their posts. It will be similar to Instagram’s location tags.

Tech news reports have revealed that some users have spotted the feature in the app. However, as we crosschecked, the location tagging feature isn’t available to everyone as of now.

For those users who are getting the location tagging feature, the app shows nearby places to tag. Users can otherwise manually search for a location.

The recent Engadget report stated, “When you give Threads access to your location, you’ll see a list of nearby places to tag, though you can also manually search for a place. For example, I saw that a few users already jokingly tagged their posts as “hell.”

According to an in-app disclaimer from Meta, the company is planning to use this data to enhance personalised content. It could further improve search functionality and make the app more useful for following events.

The media report also revealed that Meta has hinted at future advertising plans for Threads. The location data may also be used for that in coming years.

Previously, Meta CEO Mark Zuckerberg has revealed that the platform would be introducing in-app advertisements as the platform grows. In this regard, the new feature feature could play an important role in targeted advertising on the platform.

As of now, the location tagging is being gradually rolled out. It may soon appear and even disappear for some users.

However, it is not yet visible on the web version of the app.

FAQs

Q1. What is the new location tagging feature on Threads?

Answer. The new location tagging feature on Threads lets users add a location to their posts, similar to Instagram’s location tags. It can show nearby places or allow users to manually search for a location.

Q2. Why is Meta asking for location data from Threads?

Answer. Meta plans to use the location data to enhance personalized content and search functionality, and it may also be used for future targeted advertising on the platform.

Read More: Meta Tests 24-Hour Disappearing Posts on Threads

Read More: Meta Introduces Cross-Post from Instagram and Facebook to Threads

Read More: Threads Rolls Out New Features for Creators, Including Multiple Drafts and Post Scheduling

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