Highlights

• Threads has introduced a new markup tool.
• It allows users to highlight, draw arrows and doodle on others’ posts before resharing.
• Users can disable the markup feature using the “who can reply and quote” setting.
• The original poster will be notified if their post is marked up.
• Post-scheduling and analytics features are also introduced.

Threads has introduced a creative new feature that lets users scribble on other people’s posts before resharing them. Instagram Head Adam Mosseri announced the update in a post, calling it a way to “add your creative take” to content.

The new “markup” tool is available in the menu for quoting and reposting. Instead of simply quoting a post, it opens an editing tool where users can highlight text, draw arrows or doodle directly on a screenshot of the post.

Currently, the options are limited to yellow highlights and red arrows or scribbles, but Mosseri hinted that “more to come soon” from Meta is in the pipeline.

 

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A Threads spokesperson confirmed that the original poster will be notified if their post is marked up. Additionally, users can disable the markup feature on their posts by using the “who can reply and quote” setting.

Post Scheduling and Analytics Now Available

Threads is also rolling out two long-awaited features – post scheduling and analytics.

These tools are designed to help brands, creators and businesses manage their presence more effectively on the platform. Scheduling posts allows users to plan their content in advance, while analytics offers insights into performance metrics, making it easier to track engagement.

Both features are likely to appeal to professionals looking for more advanced tools on Threads. They could also become vital if Meta proceeds with its reported plans to introduce ads on the platform in early 2025.

It is evident that Threads is focused on offering more creative and business-friendly tools with the addition of tool such as markup, scheduling and analytics. Whether all these help in keeping it competitive with other social platforms or not is something only time will tell.

FAQs

Q1. What is the new feature introduced by Threads?

Answer. Threads has introduced a markup tool allowing users to highlight text, draw arrows, and doodle on others’ posts before resharing them.

Q2. How can users manage the markup feature on their posts?

Answer. Users can disable the markup feature on their posts by using the “who can reply and quote” setting and the original poster will be notified if their post is marked up.

Q3. What additional features has Threads rolled out?

Answer. Threads has rolled out post scheduling and analytics tools, designed to help brands, creators, and businesses manage their presence more effectively on the platform.

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