Highlights
- Meta’s social platform Threads now has 275 million monthly active users.
- Threads has shown significant growth since its launch in July 2023.
- Threads gain approximately one million new users each day.
- Not expected to be a significant revenue driver until after 2025.
Meta recently announced that its social platform Threads now boasts 275 million monthly active users (MAUs).
The Head of Threads and Instagram, Adam Mosseri expressed his gratitude and wrote on Threads, “Yesterday we crossed 275M monthly active users on @Threads. A big thank you to everyone who’s helped us get this far. There’s a lot more to do and plenty of things to fix, but there’s something exciting about this place.”
Post by @mosseriView on Threads
Since launching in July 2023, Threads has seen swift growth benefiting from users leaving X after Elon Musk’s acquisition.
The platform reached 150 million MAUs in April and 200 million in August, adding another 75 million users in just three months.
Previously, Meta CEO Mark Zuckerberg revealed during a Q3 2024 earnings call that Threads gains around a million new users each day.
During the earnings call, CFO Susan Li said, “Specifically, as it pertains to monetization, we don’t expect Threads to be a meaningful driver of 2025 revenue at this time. [….] We’ve been just pleased with the growth trajectory and again, are really focused on introducing features that the community finds valuable.”
However, Threads still faces ongoing challenges with content moderation, which have frustrated some users.
While X still has more users, Threads is closing in. X, according to Sensor Tower, currently has about 318 million monthly users, a drop of 24% since Musk’s acquisition in October 2022.
Analysts from Bernstein view Threads’ trajectory as promising, saying, “Even though Meta does not expect Threads to be a meaningful driver of 2025 revenue, we expect ads to show up and scale on Threads next year.”
Meanwhile, across Meta’s different platforms including Facebook and Instagram, daily active users grew by 5% year-over-year totalling 3.29 billion, which is slightly below the expected 3.31 billion.
FAQs
Q1. How many monthly active users do Threads have as of now?
Answer. Threads has 275 million monthly active users.
Q2. What challenges does Threads face despite its growth?
Answer. Threads face ongoing challenges with content moderation, which have frustrated some users.
Q3. Is Threads expected to be a significant revenue driver for Meta?
Answer. No, as per industry experts, Meta does not expect Threads to be a meaningful driver of 2025 revenue, despite its growth trajectory.
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