Blue Star Launches 150 AC Models With AI, Wi-Fi, and Smart Scheduling

Blue Star’s Smart AC Strategy – Aims to sell 5 lakh smart ACs in 2025 (up from 70,000 in 2023). – Launches 150 new AC models, including inverter, fixed-speed, and window units. – Nearly 40 models feature Wi-Fi and AI Pro+ for smart automation.

Key Features & Pricing Customised Sleep Mode, Voice Assistant, AI Comfort Management. Super Energy-Efficient ACs with 6.25 ISEER ratings. Convertible 6-in-1 Cooling, Hot & Cold ACs (works in -10°C). Anti-Virus ACs with HEPA, PM2.5, and carbon filters. Starts at ₹28,990 with lifetime compressor warranty.

Availability & Market Growth Manufactured in 3 plants, including Sri City, Andhra Pradesh. 1.4M+ unit capacity, expanding to 1.8M units soon. 14.3% market share target in Room ACs by FY26. – Available on online platforms, retail chains, and multi-brand stores.