Blue Star Launches 150 AC Models With AI, Wi-Fi, and Smart Scheduling
Blue Star’s Smart AC Strategy – Aims to sell 5 lakh smart ACs in 2025 (up from 70,000 in 2023). – Launches 150 new AC models, including inverter, fixed-speed, and window units. – Nearly 40 models feature Wi-Fi and AI Pro+ for smart automation.
Key Features & Pricing – Customised Sleep Mode, Voice Assistant, AI Comfort Management. – Super Energy-Efficient ACs with 6.25 ISEER ratings. – Convertible 6-in-1 Cooling, Hot & Cold ACs (works in -10°C). – Anti-Virus ACs with HEPA, PM2.5, and carbon filters. – Starts at ₹28,990 with lifetime compressor warranty.
Availability & Market Growth – Manufactured in 3 plants, including Sri City, Andhra Pradesh. – 1.4M+ unit capacity, expanding to 1.8M units soon. – 14.3% market share target in Room ACs by FY26. – Available on online platforms, retail chains, and multi-brand stores.