boAt Celebrates Republic Day with "Rock'in India" Campaign

[{"selector":"#anim-027db75f-34b4-4f15-a7c7-8cfff3643884","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-33cb5643-f55d-4a97-bbfa-038d9e678019","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] boAt Celebrates Republic Day with "Rock'in India" Campaign

[{"selector":"#anim-d2166ffd-aeb5-4f08-ad4f-5c39331a4c1b","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6010f912-cf61-4aba-9c3a-aceeec228047","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] – A satirical mockumentary challenges the misconception that boAt products are sourced from China. – Comedian Ravi Gupta anchors the campaign with a comedic twist.

[{"selector":"#anim-17e07a67-e744-438b-8c01-db9c28ab5fd6","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-2fca5eee-1d20-493d-8a51-7656d63a41f4","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] – The campaign showcases a quirky tour guide who "proves" boAt’s factory is in China. – The twist: it reveals Indian employees working in distinctly Indian settings, emphasizing boAt's Indian roots.

[{"selector":"#anim-babbbb94-1d13-4faa-ab29-bc4dd76e3dc6","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-48744306-3ccf-43a5-9151-0e4730e5fe0c","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] boAt's Achievements: – Over 6 crore "Made in India" audio and wearable products manufactured. – More than 15,000 Indians employed directly and indirectly. – Strategic joint venture with Dixon Technologies, making over 75% of products in India.

[{"selector":"#anim-9c93b795-4123-45e3-b91d-c8a6afa12727","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ed7d080f-551e-4f88-8c26-3fc33c6e64b6","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Quote from Aman Gupta, Co-founder & CMO of boAt: – "We’re now not just made in India; we’re made for India, now ready for the world." – A celebration of boAt’s Indian heritage and global aspirations.