boAt Challenges AI with Jasleen Royal for World Music Day – "Smart, But Not Art" campaign on World Music Day – Reassures artists that AI cannot replace human creativity in music

– Renowned singer Jasleen Royal – Timed pressure test against an AI coding expert – Task: Extend her hit song "Heeriye" – AI analyzes data to craft technically sound lyrics – Jasleen draws on emotions, experience, and raw talent – Highlights the difference between technical precision and emotional resonance

Campaign Message – Key Question: "Who is the better lyricist?" – AI processes information but lacks the essence of human emotion – Influencer activations with placards near tech offices and IT parks – Messages emphasize AI's limitations and the emotional depth of human artists

boAt's Stance – Quote: "We want to celebrate the irreplaceable role of human creativity in music. AI can be a powerful tool, but it's the artist's heart and soul that truly connects with listeners." – AI is useful for technical tasks but can't replace the emotional connection of human artists – Community invited to use the hashtag #SmartButNotArt to celebrate human creativity

About boAt – Founded in 2016 – Trendy and affordable audio products and wearables – Young, tech-savvy audience – Known for innovative designs, celebrity collaborations, and strong customer engagement – Goal: Make high-quality audio and wearables accessible to all, contributing to rapid growth and success