boAt Reclaims Women’s Concert Experience with #CONS-HURTS Campaign this Women’s Day

A Bold Initiative for Women’s Safety – boAt launches the #CONS-HURTS campaign to tackle discomfort at concerts. – Many women feel unsafe due to pushing, unwanted advances, and constant vigilance. – The campaign promotes safety, respect, and enjoyment of live music.

Lyric-Inspired T-Shirts with a Strong Message – A special merchandise line featuring powerful, fun yet assertive messages. T-shirt slogans: – "Blue eyes teri uncomfortable karti hai mainu" – "Justin, believe her—she’s not interested" – "MC Stand away" – "I don’t want to Chiggy Wiggy with you, boy" – "I know U-dit it intentionally"

Raising Awareness at Live Events – Select women will wear these T-shirts at concerts to spark conversations. – Campaign highlights the need for safer concert spaces. – Encouraging the music industry and audience to respect personal boundaries.