Bumble Introduces New Features and Crowdsourced Interest Badges for Enhanced Compatibility

[{"selector":"#anim-e765a7dc-8758-4390-bc07-a582e6725ca7","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4cb8c5e8-72ef-469d-865d-5e9db9708ccc","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Bumble Introduces New Features and Crowdsourced Interest Badges for Enhanced Compatibility

[{"selector":"#anim-c5d6e95a-f052-48f6-bffd-6839115e0f36","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-51ab01b4-5177-40eb-8b75-df0f0a62d45d","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Multiple Opening Moves: – Members can add up to three Opening Moves for matches to choose from, fostering creative responses. Image-Based Opening Moves: – Users can select a photo and caption as an opener, adding personality to conversations.

[{"selector":"#anim-32e464c6-c15d-4f68-af39-42d164638b89","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-425edfa4-293c-4a37-9c87-3d62ffc37f5f","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Interest Badge Filters – Filtering by Interests: Members can filter matches based on interests displayed on their profiles, enhancing compatibility. 30+ New Interest Badges: – Includes culturally relevant badges like memes, houseplants, and mocktails, many crowd-sourced from users.

[{"selector":"#anim-d0b9970b-bc8f-4a54-8d86-1efb88b6da96","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-97f1828f-e85e-43e4-8576-138af05e5b14","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Data-Backed Success – Chat Initiation Increase: ~29% increase in chat initiation in the US; ~77% increase in quality conversations globally since introducing Opening Moves. Interest Badges Popularity: – 90% of members have at least two interest badges; 60% have all five.

[{"selector":"#anim-bf3bb249-d821-4766-bb56-137f7f47ee33","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a492d086-ee3b-453b-abd3-5bd1be9ffc73","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Top Five Opening Questions in India: – What's your dream vacation destination? – What's your ideal first date? – What's the last thing that made you smile? – What’s something I wouldn’t know from your profile? – What does your perfect weekend look like?

[{"selector":"#anim-d3073c72-a03c-47bb-87af-dd1c456864b5","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d31ed9c8-0a2d-48ef-8621-954164b790f7","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Quote from Amanda McAlister: Amanda McAlister, Principal Product Lead at Bumble, stated that “Opening Moves” has transformed how the community connects by providing creative, personalized conversation starters. This evolution in dating helps members match based on shared interests, fostering more authentic interactions and quicker connections.