Global Smartphone Shipments Up 4% YoY in Q3 2024

316.1 million units shipped in Q3 2024 4.0% year-over-year (YoY) increase, per IDC – Fifth consecutive quarter of growth despite economic challenges

Samsung Retains Market Leadership Samsung remains market leader despite shipment decline – Growth in premium segment due to Galaxy AI-enabled models – Successful launch of Galaxy Z Fold6 and Z Flip6

Strong Growth Among Chinese Vendors vivo, OPPO, Xiaomi, Lenovo, HUAWEI show strong resilience – Vendors like vivo benefit from aggressive product launches – Impact of exchange rates and BOM costs affect growth unevenly

Apple Sees 3.5% YoY Growth in Q3 2024 – Boosted by older models and the iPhone 16 lineup – iPhone 15 performs well due to Apple Intelligence promotions – Anticipated growth during the holiday season