Intel Announces Major Brand Update Ahead of Upcoming Meteor Lake Launch

Intel has announced ‘Core Ultra’ processor branding for the most advanced client offerings and more.

The chipmaker is moving to Intel 3/5/7 naming structure and is dropping the ‘i’ that was included in prior generation branding.

The new client branding begins with Intel’s upcoming Meteor Lake processors.

Intel has announced a significant update to its client compute branding with the launch of the new Intel Core Ultra and Intel Core processor.

Starting with Intel’s upcoming Meteor Lake processors, the new client branding structure incorporates several notable updates. These include introducing Intel Core Ultra processor branding for the most advanced client offerings and more.