KRAFTON Unveils 'Franchise IP' Strategy to Drive Corporate Value

[{"selector":"#anim-bd59a588-8914-49f0-9d52-a0b2b4bd8272","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-21a715c4-b9bd-4e65-b01b-316e62b7ce4b","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] KRAFTON Unveils 'Franchise IP' Strategy to Drive Corporate Value

[{"selector":"#anim-7af74a86-d67f-4b88-baa6-0a16713816be","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-bd3da195-3d7e-4867-9a20-08a56364955d","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] KRAFTON's Vision for the Next 5 Years – CEO CH Kim shared the strategy at KRAFTON LIVE TALK (KLT) on January 16, 2025. – Focus: Securing a ‘Big Franchise IP’ for exponential growth. – Three key strategies: – Increased investment in first-party production. – Expanded publishing volume. – Optimized resource allocation.

[{"selector":"#anim-cd9dbbda-958d-4c78-9e77-a79c72ad26cd","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-0528a40d-fc13-4073-8648-303d28577dd8","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Boosting Investment in First-Party Production – Strengthening 14 creative studios for scalable franchise IPs. – Enhancing development capabilities and securing top talent. – Target: Original, competitive franchise IPs with high success potential.

[{"selector":"#anim-ca224ec9-af81-4493-acda-d11c6f0ba2a3","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-be5c09a3-86f2-406f-88f9-98f6e5b00f9d","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Expanding Publishing & Optimizing Resources – Transforming IP publishing in both quantity and quality. – Diversifying platforms: PC, mobile, console. – Strengthening global publishing capabilities. – Efficient resource allocation for sustainable growth and competitive IPs.