Thousands of Retail Stores Stop Selling OnePlus

[{"selector":"#anim-77003275-d3e5-4db0-91e1-cd59a702a5f5","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-43c161c3-1e10-45f9-b329-70bcd8a25b48","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Thousands of Retail Stores Stop Selling OnePlus

[{"selector":"#anim-79fdd081-9224-4ded-a4d3-a473aa078982","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6109e8de-36fc-454d-8e12-3f644107a354","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] – Over 4,500 retail stores across India, particularly in the South and West, are no longer selling OnePlus devices due to ongoing problems with the brand. – The South Indian Organized Retailers Association (ORA), which represents these stores, cites several reasons for the decision.

[{"selector":"#anim-1fda08dd-1259-4579-a709-baf41ae5333e","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-04786462-4474-4a07-ab85-0d57ea06a5ca","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Reasons for the Breakup Low-profit margins: Retailers say OnePlus sets profit margins too low, making it difficult to run their businesses.

[{"selector":"#anim-8e48cb48-b032-4e98-b7e0-4622b5150666","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-9fd7ecd2-3921-45bd-9687-a6e289de2fd3","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Warranty/service claim issues: Delays and complications in processing warranty and service claims create frustration for both retailers and customers.

[{"selector":"#anim-25af4237-d80e-4690-bc77-a384426947a9","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e6f6540f-4cd6-4848-b4c9-fe8df35da49f","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] – Bundling requirements: OnePlus allegedly forces retailers to bundle their devices with other products or services, limiting their sales flexibility and potentially leading to unwanted inventory

[{"selector":"#anim-160c6352-4c7f-4e63-b622-a9cebc9b8ce7","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-eff1d5d9-df9a-482f-964a-c40d3f1d4c84","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] – E-commerce competition: Exclusive online offers from OnePlus and other Chinese smartphone brands make it harder for physical stores to compete.