vivo’s #SwitchOff Campaign: Kids Urge Parents to Rediscover Joy Beyond Screens
Addressing the Impact of Excessive Smartphone Use: – vivo’s #SwitchOff campaign highlights how excessive smartphone use affects family time. – The campaign is based on the findings of a study showing that 8 out of 10 children want parental controls for smartphone usage.
Heartfelt Story: – A child dresses as a mobile phone in a school competition, expressing how his dad’s phone is his favorite. – The film ends with the father turning off his phone to reconnect with his child.
Innovative Initiatives: – vivo promotes the message through dinner table cues and in-app reminders. – Encourages families to disconnect and cherish moments together, with rewards like desserts for embracing the message.
Partnering for Change: – vivo collaborated with Catherine Price, author of "How to Break Up with Your Phone," for actionable insights. – Encourages tech-free moments on 'Switch Off Day' to foster meaningful family connections.