Xiaomi India has onboarded Disha Patani as a brand ambassador for Redmi’s audio products and mobile accessories.

[{"selector":"#anim-1a41fb54-9c1f-4138-8305-9ffbbe4aeb20","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-de171bf8-59a7-4223-9cb3-355ce4a2bee1","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Xiaomi India has onboarded Disha Patani as a brand ambassador for Redmi’s audio products and mobile accessories.

[{"selector":"#anim-8c828c00-a0cc-4b7c-848d-bc38a87d6552","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4180be68-0de4-4d7f-8787-d3f86a434fba","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] The Redmi Buds 4 Active launch will be the first campaign as part of Patani’s association with the company.

[{"selector":"#anim-b283393e-366c-457a-842f-b33069e8f2d1","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f87066f6-7597-4735-9819-3af16142ae42","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] “Disha Patani’s dynamic and energetic personality aligns perfectly with the essence of Redmi audio and mobile accessories, as reflected in our tagline, ‘Rise. Never Fall’. We are confident that our collaboration with Disha will elevate our brand ethos and further establish strong connections with our customers,” said Anuj Sharma, Chief Marketing Officer at Xiaomi India.

[{"selector":"#anim-a66a530a-a38f-47c5-ab5c-56f8b9b5cc73","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-35b2977b-6691-43a1-8952-7c612e41d575","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Redmi Buds 4 Active India launch date The Redmi Buds 4 Active will be unveiled on June 13th in India. It has a 12mm dynamic driver that delivers strong bass and offers Environmental Noise Cancellation (ENC) support.

[{"selector":"#anim-25d618c7-ada6-41f6-87e0-476d460d533f","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-dd628ac5-4864-4f10-aa29-e8dbdc24b7db","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] The connectivity of the Redmi Buds 4 Active is based on Bluetooth 5.3. The microsite for the Redmi Buds 4 Active launch has also gone live on Amazon.