Highlights

• X is rolling out its vertical video feed globally starting on iOS.
• Android release timing is yet to be announced.
• The feature is accessible via a dedicated tab next to the Grok button.
• It is designed for both entertainment and monetisation similar to TikTok and Instagram.
• The rollout aligns with uncertainty around TikTok’s future in the U.S.

Elon Musk’s X (formerly Twitter) is expanding its vertical video feed to users worldwide just days after its initial release in the U.S. TechCrunch confirmed with the company that the global rollout is “underway.”

The feature was spotted in several regions outside the U.S. including India, Australia and parts of Europe. An X spokesperson confirmed the news, adding that the feature is currently available only on iOS. However, Android users will have to wait a bit longer as no specific timeline for its release has been provided yet.

The vertical video feed can be accessed through a dedicated tab in the X app, which is prominently placed next to the Grok button. This new feature is not just about entertainment but also a revenue-generating tool.

X plans to show ads after users scroll through a few short videos adopting a monetisation strategy similar to platforms like TikTok and Instagram.

The timing of this release aligns with the current uncertainty around TikTok’s future in the US due to the proposed ban. The situation has created an opportunity for competitors like X to capture more market share even though enforcement of the ban is currently paused.

Video content has been a growing priority for X.

The platform launched a stand-alone TV app to showcase videos from creators and organisations last year. Moreover, X also introduced a feature previously that allows users to tap on videos in their timeline and swipe up to view short-form video content.

With this current vertical video feed rollout, X aims to further engage users and expand its video content while competing with other social media giants.

FAQs

Q1. When and where is the vertical video feed being rolled out by Elon Musk’s X?

Answer. The vertical video feed is being rolled out globally, starting on iOS, with no specific timeline provided for the Android release.

Q2. How can users access the vertical video feed on X?

Answer. Users can access the vertical video feed through a dedicated tab in the X app, placed next to the Grok button.

Q3. What is the monetisation strategy for the vertical video feed on X?

Answer. X plans to show ads after users scroll through a few short videos, adopting a monetisation strategy similar to platforms like TikTok and Instagram.

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