Highlights

• Apple is reportedly working on smart glasses and AirPods with cameras.
• Expected to launch around 2027.
• The new products will most likely use Apple’s visual intelligence technology.

Bloomberg’s trusted Apple reporter Mark Gurman is known for accurately revealing Apple-related news sometimes years ago. In his recent newsletter revealed that Apple is apparently working on some new vision-based products. Gurman suggested that the new products include smart glasses and AirPods with cameras.

However, Gurman also mentions that these products are not expected to launch until at least 2027. And there is also a possibility that we might not see them in stores at all.

Gurman in his report suggests that Apple is currently looking to make the most of its multi-billion dollar investment in the visual intelligence technology. This is specifically being developed for the Apple Vision Pro.

However, Apple’s ultimate goal is to extend this tech to more devices.

“The idea is to salvage the billions of dollars spent on the Vision Pro’s visual intelligence technology, which can scan the environment around a user and supply useful data,” Gurman mentions.

A hint of this can already be seen with Apple introducing the visual intelligence features on the iPhone 16’s camera. The obvious next move could be to incorporate this visual intelligence tech into a smart glasses format.

The upcoming smart glasses reportedly will be different from the AR glasses with built-in displays. The rumoured smart glasses would instead focus more on having cameras, speakers and microphones. This sounds quite similar to Meta Ray-Ban glasses.

Meta’s smart glasses have gained popularity and are sold at prices starting at $299. These are also available with pricier options.

Smart glasses are not the only new product with visual intelligence we can expect from Apple in future. In addition to the smart glasses project, Apple is also experimenting with AirPods that feature cameras.

It is not entirely clear how camera-equipped AirPods would work or be a compelling product when we compared it to the concept of smart glasses. But it appears Apple is testing this form factor to explore more ways to use visual intelligence features.

FAQs

Q1. What new vision-based products is Apple reportedly working on?

Answer. Gurman suggested that the new products include smart glasses and AirPods with cameras. However, Gurman also mentions that these products are not expected to launch until at least 2027.

Q2. What is the purpose behind Apple’s development of visual intelligence technology?

Answer. Gurman in his report suggests that Apple is currently looking to make the most of its multi-billion dollar investment in the visual intelligence technology. This is specifically being developed for the Apple Vision Pro. However, Apple’s ultimate goal is to extend this tech to more devices.

Q3. How will the rumoured smart glasses differ from AR glasses?

Answer. The upcoming smart glasses reportedly will be different from the AR glasses with built-in displays. The rumoured smart glasses would instead focus more on having cameras, speakers, and microphones.

Also Read: Gurman: Apple abandons plans for smart ring to focus on Apple Watch Series

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