Highlights
- Tira by Reliance Retail has launched the global luxury brand Augustinus Bader in India
- Augustinus Bader will be available online and in select stores.
- India’s beauty industry is expected to reach $20 billion by 2025.
Tira by Reliance Retail has recently launched the highly acclaimed global luxury skincare and haircare brand Augustinus Bader in India. The exclusive partnership will bring the range of Augustinus Bader products to Indian consumers for the first time.
Augustinus Bader is a well-known brand internationally for its scientifically advanced formulas. It offers premium products and has won multiple awards.
The Augustinus Bader exclusive range is now available online and in select Tira stores across Mumbai, Delhi, Hyderabad and Bangalore.
About Tira-Augustinus Bader Exclusive Partnership
Speaking to the media on Augustinus Bader’s India launch, Bhakti Modi Co-Founder of Tira said that adding Augustinus Bader to Tira’s lineup aims to cater to India’s growing community of beauty lovers.
Modi said, “At Tira, we aim to bring the best of global and homegrown brands to the Indian consumer. The introduction of Augustinus Bader in India is yet another step in our endeavour to offer luxury, high-performance skincare that resonates with India’s growing community of beauty connoisseurs.”
The Co-Founder and CEO of Augustinus Bader, Charles Rosier also expressed his excitement about the launch. Rosier stated, “We are incredibly happy to introduce Augustinus Bader, our scientifically backed skincare line that redefines luxury and efficacy to India. Tira, with its understanding of the Indian beauty market, was a perfect choice for our foray into India. I believe this exclusive partnership with Tira marks a significant milestone for us, as we expand our footprint into one of the world’s most dynamic beauty markets.”
About Augustinus Bader
The founder Professor Augustinus Bader is a renowned stem cell and biomedical scientist. The brand made its debut in 2018 and has gained a strong following worldwide since then.
The products use TFC8 (Trigger Factor Complex) technology, which is a proprietary formula. The brand claims that this formula helps the skin naturally renew and rejuvenate itself offering visible results.
The brand is known for its signature blue bottles. It is often been praised by celebrities, beauty experts and skincare enthusiasts. Many celebrities such as Victoria Beckham, Jennifer Aniston and Priyanka Chopra have been seen endorsing the Augustinus Bader.
The standout products from the brand include The Cream and The Rich Cream. Both products have been widely praised for their ability to deeply hydrate, nourish and enhance skin health over the long term.
The Augustinus Bader range has lightweight formulas that promise to improve skin tone, texture and overall radiance.
About Indian Beauty Industry
According to Euromonitor, India’s beauty industry is expected to reach $20 billion by 2025. The premium luxury segment growing by 15%.
The skincare market alone was valued at $6.53 billion in 2022 and is projected to hit $8.84 billion by 2027.
According to Research and Markets, the Indian beauty market is at a steady growth rate of 6.25%.
As the beauty market in India is growing, online beauty retail stores have gained immense popularity. Platforms like Tira today face tough competition from competing online stores like Nykaa, Tata Cliq Palette and Myntra.
Apart from its online presence, Tira has also opened multiple physical stores in major cities.
FAQs
Q1. Which global luxury brand has Tira by Reliance Retail recently launched in India?
Answer. Tira by Reliance Retail has recently launched the highly acclaimed global luxury skincare and haircare brand Augustinus Bader in India.
Q2. What are the standout products from Augustinus Bader known for?
Answer. The standout products from the brand include The Cream and The Rich Cream, which are praised for their ability to deeply hydrate, nourish and enhance skin health over the long term.
Q3. What does the Augustinus Bader range promise to improve?
Answer. The Augustinus Bader range, known for its signature blue bottles, promises to improve skin tone, texture and overall radiance with its lightweight formulas.
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