Apple has effectively increased the retail prices of older iPhones in India by withdrawing its demand generation (DG) support. As a result, models like the iPhone 15, iPhone 16, and iPhone 16 Plus are now costlier by around ₹5,000 for buyers, even though their official MRP remains unchanged. Here’s everything you need to know.
Following the withdrawal of DG support, here are the latest effective prices for older iPhone models in India –
The iPhone 15 now starts at ₹59,900 for the 128GB variants across Black, Blue, Green, and Pink colour options. The 256GB variants, available in similar colours including Yellow, are priced at ₹69,900.
The iPhone 16 128GB variants available in Black, Pink, Teal, Ultramarine, and White are now priced at ₹69,900. The higher 256GB variants in Pink, Teal, Ultramarine, and White cost ₹79,900.
The iPhone 16 Plus 128GB models are priced at ₹79,900 across multiple colours such as Black, Pink, Teal, Ultramarine, and White. Meanwhile, the 256GB variants are now available at ₹89,900.
Here’s a quick look at the new prices –
| Model | Storage Variant | Colours | New Prices |
| iPhone 15 | 128 GB | Black, Blue, Green, Pink | ₹59,900 |
| iPhone 15 | 256 GB | Black, Blue, Pink, Yellow | ₹69,900 |
| iPhone 16 | 128 GB | Black, Pink, Teal, Ultramarine, White | ₹69,900 |
| iPhone 16 | 256 GB | Pink, Teal, Ultramarine, White | ₹79,900 |
| iPhone 16 Plus | 128 GB | Black, Pink, Teal, Ultramarine, White | ₹79,900 |
| iPhone 16 Plus | 256 GB | Black, Pink, Teal, Ultramarine, White | ₹89,900 |
Apple’s DG support is a key backend incentive that has allowed retailers and channel partners to provide discounts without altering the listed price. With this incentive now being withdrawn, those backend discounts are no longer available. This means customers will have to pay a higher effective price at retail stores and online platforms.
This move comes shortly after Apple reduced cashback offers from ₹6,000 to just ₹1,000, which had already made iPhones more expensive for Indian buyers.
“Once removed, buyers may have to shell out roughly Rs 5,000 more for the same devices—particularly impacting those who were waiting for price drops on slightly older models,” a retailer told Moneycontrol on the condition of anonymity.
Importantly, this change applies only to older or sustaining models, while the iPhone 17 lineup remains unaffected.
Despite the price increase, older iPhones like the iPhone 15 and iPhone 16 continue to remain popular due to their strong performance and long-term software support.
Answer. Apple withdrew its demand generation (DG) support, which previously allowed retailers to offer backend discounts. Without it, buyers now pay about ₹5,000 more.
Answer. iPhone 15: ₹59,900 (128GB), ₹69,900 (256GB), iPhone 16: ₹69,900 (128GB), ₹79,900 (256GB) and iPhone 16 Plus: ₹79,900 (128GB), ₹89,900 (256GB).
Answer. No, the change applies only to older or sustaining models like iPhone 15 and iPhone 16. The iPhone 17 lineup remains unaffected
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