Tag: April Tayson


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Consumer/Market Insights

Mobile app installs and sessions climb on Valentine’s Day

Valentine's Day, the day to celebrate love and our loved ones, is fast approaching. While a typical Valentine’s Day may entail having a romantic...

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In-Focus

Why Hyper Casual Gaming App Marketers Need Their Own Playbook

Mobile gaming is the largest and fastest-growing segment within the mobile app ecosystem, with more than 2.5 billion mobile gamers worldwide. Across the global...

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Consumer/Market Insights

Asia-Pacific region leads the world in mobile app growth: Adjust

The Asia-Pacific (APAC) region leads the world in mobile app growth, reveals a report by Adjust, a mobile marketing analytics platform. The report shows...

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Opinion

Battle Against Bots: Curbing Fake Listens and Bulk Streams

Every morning, millions of people wake up with a cup of coffee while listening to their favorite music — and there is a very...

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