Apple could be preparing for its most significant camera upgrade yet with the iPhone 17 Pro series. According to a leak shared with MacRumors by an anonymous source, the upcoming Pro models are set to introduce several advanced camera features.
The leak originates from someone claiming to have details about a commercial reportedly shot by Slovenian production house Division Film, which lists Apple among its clients. Here’s what we know.
One of the key upgrades expected is a new telephoto lens with up to 8× optical zoom, a marked improvement over the 5× zoom currently available on the iPhone 16 Pro Max. This enhancement would allow for significantly more flexibility when capturing distant subjects.
The upgraded telephoto lens is also rumoured to feature continuous zoom across various focal lengths, potentially bringing the iPhone’s zoom capabilities closer to those of a DSLR camera.
Apple may also debut a dedicated pro camera app, designed to provide users with more advanced photo and video tools. This app is expected to rival popular third-party apps like Halide and Filmic Pro, though it remains unclear if the app will be limited to the iPhone 17 Pro models or rolled out to older iPhones as well.
Back in February, Bloomberg’s Mark Gurman noted Apple would shift its focus toward improved video recording features on the iPhone 17 Pro.
Gurman explained, “In past years, Apple has focused more heavily on the camera’s photo-taking abilities. This year it will stress improvements to video recording. One of the goals for 2025’s iPhone line is to get the vlogging community and other video creators to move away from standalone cameras and use the iPhone for even more of their work. Look for Apple to more heavily than ever tout these video recording capabilities when the new iPhones debut in September.”
Echoing this video-centric shift, Jon Prosser from Front Page Tech claims the iPhone 17 Pro’s Camera app will let users record video using both the front and rear cameras simultaneously.
In line with this creator-first approach, Apple is also reportedly considering the addition of a second camera control button, this time located on the top edge of the phone. That said, this move seems unlikely given ongoing speculation that Apple is steering toward a button-less design. The original camera button, after all, didn’t receive overwhelmingly positive feedback.
While a new pro camera app is one possibility, the source also suggests Apple could instead deliver a major update to the existing Final Cut Camera app.
Outside of camera features, the leak mentions that the iPhone 17 Pro might come in a copper-like finish and could feature a centered Apple logo on the back panel, departing from the current off-centre design.
Apple is expected to unveil the iPhone 17 lineup in September. As for the leak, MacRumors report clarifies that it has not independently verified the information.
Answer. The iPhone 17 Pro models are rumoured to feature a new telephoto lens with up to 8× optical zoom, a marked improvement over the 5× zoom currently available on the iPhone 16 Pro Max. The lens may also support continuous zoom across various focal lengths, potentially bringing the iPhone’s zoom capabilities closer to those of a DSLR camera.
Answer, Yes, Apple is expected to shift its focus toward improved video recording features, including the ability to record video using both the front and rear cameras simultaneously.
Answer. Apple may debut a dedicated pro camera app designed to provide more advanced photo and video tools, rivalling third-party apps like Halide and Filmic Pro. Alternatively, Apple could deliver a major update to the existing Final Cut Camera app.
Also Read: Apple Moves the Logo Again? iPhone 17 Pro Design Leak Sparks Reactions
Also Read: iPhone 17 Pro Could Move Apple Logo Below Camera Bar
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