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OnePlus 15 Might Drop Hasselblad Branding and Get a New Camera Design

Highlights

The OnePlus 15 might ditch Hasselblad branding for the first time in years.
It’s expected to feature three 50MP lenses including a periscope option, but may shift to a square-style camera bump instead of round.
The phone will be powered by the Snapdragon Elite Gen 2 chip and is set to launch in China later this year with a global release in early 2026.

Caption – Is OnePlus removing the Hasselblad branding from the upcoming flagship? (Image credit – OnePlus)

The OnePlus 15 could mark a big change for the brand as reports suggest it might be the first flagship in years to launch without the Hasselblad brand name on its camera setup.

According to a new leak from a reliable tipster Digital Chat Station on Weibo, the OnePlus 15 is expected to be powered by the SM8850 chip, which is linked to the upcoming Snapdragon Elite Gen 2. But the bigger news is about its camera design and branding. Here’s what we know.

Caption – Digital Chat Station’s post on OnePlus’s next flagship. (Translated Via Google Translate)

OnePlus 15 – Camera Design and Branding Changes

The phone is said to feature a triple-camera setup with all 50MP lenses, including a periscope option. That sounds similar to the OnePlus 13, which also had a triple-50MP system.

However, there’s a noticeable change in design as the OnePlus 15 reportedly won’t have the large round camera bump that we’ve seen on recent models. While the exact shape isn’t confirmed, there’s a chance OnePlus could switch to a square-style bump like the one used on the OnePlus 13T.

Another major shift is that the camera module won’t carry the familiar Hasselblad branding.

Since 2021, OnePlus has highlighted its partnership with Hasselblad on its flagship phones, especially in the camera software. Without the branding, it’s possible the OnePlus 15 might not include Hasselblad’s signature image tuning or post-processing features, though the actual impact on image quality is still unclear.

The OnePlus 15 series is expected to launch in China later this year with a global (including US) release likely early next year.

FAQs

Q1. Is OnePlus dropping Hasselblad branding from the OnePlus 15 camera?

Answer. Yes, reports suggest the OnePlus 15 won’t feature Hasselblad branding, potentially impacting its image tuning and post-processing features.

Q2. What changes are expected in the OnePlus 15 camera design?

Answer. The OnePlus 15 is rumoured to have a triple 50MP camera setup, including a periscope lens, but it may switch to a square-style camera bump instead of a round one.