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Samsung Smartphones Outsell Apple in US, but iPhones Dominate Premium Market

Samsung leads US smartphone market with 38% share.
Apple holds 33% of the market, focusing on premium models.
64% of iPhone sales are flagship models, versus 42% for Samsung.
Motorola captures third place with 13% market share.

A recent study by CIRP has thrown some light on the trends in smartphone sales in the United States from April 2023 to March 2024.

The report shows some interesting insights into the market share and how major smartphone manufacturers drive sales.

Samsung took the lead in the US smartphone market, where it held about a 38% share, just ahead of Apple with 33%.

Motorola landed third place with 13%, while other manufacturers combined for 10%. Google finished out of the top five with 6%.

Apple’s Revenue Strategy

Samsung’s smartphones had a 38% market share with Apple 5% behind at 33% market share.

Despite the fact that Apple sells fewer units compared to Samsung, the former’s strategy seems to be more efficient in making the company profitable in its market.

According to the research, 64% of iPhone sales were flagship models, which contrasts sharply with only 42% witnessed at Samsung.

CIRP defines “flagship” as the primary model family for each maker.

For Apple, that would be all three iPhone 15 models; for Samsung, it would include its high-end Galaxy S23, S24, Flip and Fold phones.

iPhone SE and Older Models Dominating Sales

Samsung took the largest share of smartphone sales when considering both Android and iOS devices.

The study equates roughly one-third of Apple’s U.S. smartphone sales consisting of the iPhone SE and older models.

As for Samsung, its sales were led by much more budget-friendly and older models, which made up nearly 60 percent of its U.S. sales.

The report shows that Apple sells a higher number of premium smartphones in the U.S. market compared to Samsung.

Industry Implications

The report highlights that the iPhone SE and older models make up about 1/3 of Apple’s US smartphone sales.

The findings bring out various approaches adopted by the two leading smart-phone makers within the US market: while Samsung tries to capture a high market share with a variety of devices, Apple concentrates on premium offerings to maximize revenue.

The information gleaned from this study gives insight into consumer preference in choice and manufacturer strategy within this highly competitive market for smartphones in the US.

FAQs

Q1: What is the market share of Samsung and Apple in the US according to the CIRP report?

Samsung holds a 38% market share, while Apple has a 33% share in the US smartphone market from April 2023 to March 2024.

Q2: How do Apple and Samsung’s sales strategies differ?

Apple focuses on premium flagship models, making up 64% of its sales, whereas Samsung’s sales are driven more by budget-friendly and older models.

Q3: What percentage of Apple’s sales are from older models and the iPhone SE?

Approximately one-third of Apple’s U.S. smartphone sales come from the iPhone SE and older models.

Q4: Which company is in third place in the US smartphone market according to the CIRP report?

Motorola holds third place with a 13% market share in the US smartphone market.

Q5: What is the implication of the CIRP findings for the smartphone industry?

The findings highlight the different strategies of Samsung and Apple, with Samsung aiming for a higher market share through a variety of devices, and Apple focusing on premium offerings to maximize revenue.